The Importance of a Website to Your Small Business

By Darryl Mobley

The Internet Age is in full swing.  However, many small business owners have yet to adopt the methodologies of this trend.  In fact, quite a few small business owners do not even have a website for their company. 

Perhaps the cost of developing a website, maintaining that website and purchasing a domain name keep them from taking advantage of these powerful tools.  If you find yourself in this boat, it’s incredibly important that you jump ship. 

Why do you need a website? In today’s world, consumers are more and more likely to expect a company to have their own website.  In the eyes of a consumer, having a website is a measure of viability, of stability. 

In short, if you do not own a website, then your customers might not take you quite as seriously as they would if you did.  Why is this?  What’s so important about having a website for your small business?

margin-right: casino online 10px;” title=”Blogger with Bullhorn and Audience” src=”×300.jpg” alt=”Blogger with Bullhorn and Audience” width=”180″ height=”180″ />To the eyes of a consumer, having a quality, professionally designed website is a measure of how successful your business is and how likely you are to remain in business.  Small businesses without a website seem ephemeral – fleeting. 

If you do not have a web presence, consumers are likely to think that you are not making enough money for one and are likely to suffer the consequences of that lack of income.

Another excellent reason to have a website for your company is that it provides you with numerous options for cost effective (or even free) marketing. 

Simply having a website (optimized for SEO, of course) gives you a spot in search results for your targeted keywords, no matter where you might rank in the search results. 

In addition, having a website provides your current and potential customers a means by which to measure your worth to their needs, without actually having to visit your store in person.

Finally, owning a website enables you to grow your business on a global scale, rather than simply in the local or regional market. 

As consumers the world over can visit your company’s website, peruse your goods and services and make a purchase decision, this can be an invaluable tool for increasing your profitability and incurring growth. 

In short, if you do not have a website, you need one.  If you opt not to develop this powerful tool, you could find that your company suffers considerably.

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Advertising in Depth makes available business marketing strategies and techniques that employ new technology to enhance the success of business enterprises in the local area.


  1. [...] to remain in business. Small businesses without a website seem ephemeral — fleeting,” says this article on the importance of a website for small business. There are more reasons than that, of course, but the main one is that many people simply expect [...]

  2. […] you can’t just go into business without a website. But you can’t just fill it with pictures and videos. These things may be nice to look at, but […]

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